Track every paid install that actually makes money.
Tracking proven to increase mobile app ROAS
For the most complex attribution challenges
Paid Performance
ROAS and spend by campaign
3.8x
$12.4k
$47.1k
Meta / Creator Campaign
Spend $12.4k · Best performing paid source
Why Rotrax
Rotrax turns mobile attribution into a system your growth team can actually act on.
True ROAS visibility
See ad spend, first payments, renewals, and payback in one clean view instead of five disconnected dashboards.
Channel-by-channel attribution
Compare Meta, Google Ads, and TikTok against the same revenue model so budget decisions stop relying on platform bias.
Spend control before waste compounds
Catch CAC spikes, soft cohorts, and misleading install surges before they turn into expensive weekly reporting surprises.
Optimize for paying users, not installs
Push more budget into campaigns that create subscribers, retained users, and measurable profit instead of vanity scale.
Get started with Rotrax in 3 simple steps.
1.
Install the Rotrax SDK
Drop in the SDK or lightweight event layer for fast attribution setup.
iOS, Android, React Native
2.
Connect the integrations
Link Meta, TikTok, Google Ads, RevenueCat, Stripe, or your existing revenue stack.
Ad accounts and revenue sources
3.
Launch with real ROAS
Start reading paying-user performance, campaign spend, and revenue quality in one place.
No spreadsheet setup needed
Superior attribution
Run ads with numbers you can trust
Rotrax matches paid traffic to revenue events so your team can optimize from signal instead of relying on platform-reported installs.
Real-time ROAS visibility
Device and campaign-level matching
Paid-user revenue tracking
Cleaner performance readouts for scaling
Meta / Creator Campaign
Spend $12.4k
TikTok / UGC Loop
Spend $8.1k
Google / Brand Search
Spend $6.7k
Campaign control
Make budget moves before waste compounds
See exactly which campaigns deserve more spend, which creatives are drifting, and where CAC is rising before the week is gone.
Spend, CAC, and ROAS in one view
Fast channel-to-channel comparison
Clear watchlist for weak campaigns
Decision-ready reporting for growth teams
Revenue matching
Connect installs to subscriptions and renewals
From first install to paid conversion, Rotrax gives you a clean path from acquisition to revenue quality so the whole funnel stays measurable.
Trials, first payments, and renewals
Subscription revenue by source
Payback visibility without spreadsheet work
Stronger confidence in profitability
Works with the main ad channels.
Rotrax plugs into the platforms mobile growth teams already spend in, so attribution becomes actionable without changing your media mix.
Meta Ads
Read install quality, paying CAC, and subscription revenue against your Meta spend.
Google Ads
Compare search and app campaign performance using the same revenue model as the rest of your stack.
TikTok Ads
Spot creative winners, rising CAC, and weak cohorts before spend compounds in the wrong direction.
Frequently asked questions.
Ready to Replace Guesswork
Stop guessing which ads drive paying users.
Get a clear view of campaign profitability, uncover hidden CAC, and walk into your next growth sprint with signal you can trust.